The Foschini Group CSI (TFG CSI) and the 16 Days of Activism
Historically, TFG CSI has supported the 16 Days of Activism White Ribbon Campaign and this is the 5th year that they have supported this initiative.
This year, in conjunction with media partners; SAfm, City Press, GreaterGood SA and MXit and sponsors, Anything Goes Video Production and Flat Stanley (who have given The Foschini Group CSI full rights to use their track ‘Song for the Broken Hearted’), the concept is to run a campaign that is focused on securing media exposure for Non-Profit Organisations (NPO’s), whose primary mandate is to support all victims of abuse.
Sixteen short listed NPO’s that meet the required CSI criteria also receive a R20,000.00 donation towards their work from TFG CSI, i.e. 16 days, 16 charities. The rationale behind this interactive campaign is that there are a large number of NPO’s that are not widely recognised or acknowledged for their support of victims of abuse. By assisting them in increasing their exposure to the public, the campaign aims to build their profiles and to kick start support by providing the R20,000.00 donation.
Senior HR Manager for CSI and Wellness of The Foschini Group, Karde Buys says, “We have chosen NPO’s with programmes that have a focus on helping victims get justice. An example is the Cape Mental Health SAVE Programme”.
Total donations in support of the 16 Days of Activism Again Abuse Campaign from 2005 to the present:
- 2005: Mosaic: R500,000
- 2006: Child Welfare South Africa: R500,000
- 2007: Safe Spaces run by Rape Crisis: R350,000
- 2008: 16 Charities, 16 Days: R 340,000
- 2009: 16 CHARITIES, 16 DAYS - put a stop to violence 24/7: R 390,000 (at present)
The message of The Foschini Group CSI this year is: 16 CHARITIES, 16 DAYS – SPEAK UP. SPEAK OUT. STOP ABUSE NOW!, which runs parallel to the Government message; DON’T LOOK AWAY, ACT AGAINST ABUSE.