The Feel Good Project
The Foschini Group is turning CSI and fashion on its head by partnering with non profit organization, Learn to Earn in launching a skills development and job creation initiative called The Feel Good project.
The public face of the project is The Feel Good Store. Based in Claremont, Cape Town, the store has been trading since 7 May 2009.
Stocking re-conditioned customer returns, limited samples, rejects and over-runs from the various Foschini group brands, the project aims to fight poverty by training unemployed people in skills relevant to the retail supply chain.
In addition to the retail shop, there is also a warehousing and production component to the project.
Steady sales, successful recruitment and retention of previously unemployed people in all aspects of the project, positive customer feedback as well as the fact that every cent made goes back into the project, makes this initiative a sustainable model for success.
 |
 |
 |
||
| The Feel Good Store staff and management | Khayelitsha – mending at Learn to Earn | The Feel Good Store, Claremont, Cape Town | ||
 |
 |
 |
||
| The Feel Good Store, Claremont, Cape Town | The Feel Good Store, Claremont, Cape Town | The Feel Good Store, Claremont, Cape Town |
