@home
"Don't go home without us"
The @home division comprises two brands:
- @home: selling a wide range of homewares to the LSM 8 - 10 groups
- @homelivingspace: offering a comprehensive range of contemporary furniture and décor items in addition to the full @home offering, targeted at the same LSM groups.
As a homeware store, this format offers fashionable merchandise covering the Eat, Sleep, Bath, Cook and Live categories for the discerning home owner. Retailing exclusive international brands differentiate the brand in the market-place, with a continual focus on bringing customers a quality homeware offering with exceptional in-store service. Innovative products and new brands focusing on fashion, style and quality, maintain @home's competitive position in the homewares arena.
There are now a total of 9 franchised stores, 7 in the United Arab Emirates, 1 in the Bahrain and 1 in Mozambique.
*TURNOVER: R 679,0m #
*STORES: 70
*EMPLOYEES: 1 011 #
MANAGING DIRECTOR: Shani Naidoo
STORE TARGET 2013: 80
* at 31 March 2011
# Represents combined @home and @homelivingspace statistics