The Foschini brand is positioned as a destination of choice for women seeking fashionable, current apparel and footwear, offering good value in an environment that is modern and friendly. It is a ladieswear retail store offering contemporary clothing, footwear and cosmetics targeted at the 18 - 35 year old within LSM 6 - 10.
Foschini is the second biggest departmental retailer of cosmetics in South Africa, representing the major international brands such as Clinique, Revlon, Elizabeth Arden, Yardley and L’Oreal. The house sub-brands of Oasis, News, Instinct and WWW offer ranges of clothing and accessories located within their own areas in the stores.
As the primary brand, it continues to expand and grow market share with the footprint of the brand significantly increasing in most major shopping centres. The stores are located in prime shopping centres and CBDs.
* at 31 March 2011