Sterns
“for now, forever”
Sterns is the second-largest jewellery chain in southern Africa. As a contemporary and classic jeweller well known to the market for its quality and welcoming service, it offers beautiful and meaningful jewellery. Sterns is focused on quality diamonds and jewellery for the mass middle market.
The brand has traded successfully for more than 100 years and as a result has built up large and loyal followings in the market-place.
The Jewellery division is the leading player in the mass middle market for jewellery and branded accessories, having attained this position by offering attractive and inviting retail environments, extensive product ranges, desirable brands and outstanding service. Its strategic approach is to differentiate products so as to offer real choice to customers, and merchandise is obtained from all parts of the world, including products designed and manufactured locally for the southern African market, to ensure that innovation and trend-setting is ongoing.
* at 31 March 2011