DueSouth
"Be an outsider"
DueSouth is recognised as a key player in the outdoor lifestyle market. It caters for modern, hi-tech, outdoor enthusiasts who prefer to shop in a specialised modern retail space suited to their lifestyle, where they find apparel, foorwear, equipment and accessories for the outdoors. This chain targets the mid- to upper-income groups.
The Sports division occupies a leading position in its space in the retail sector, and is well represented in shopping centres, CBDs, high streets and rural towns throughout southern Africa where it has built up a high reputation with the sporting fraternities and other interest groups making up its target markets. It is recognised by leading international suppliers of sportswear and sports equipment as a key retail distribution channel in South Africa and also supports a number of local manufacturers through its in-house brands.
* at 31 March 2011