
"We are kings of sneaker wear"
The chain offers a blend of street-credible sports and fashion brands, including in-house brand, Redbat. These labels appeal to a youthful and fashion-conscious market in which tastes and trends change rapidly.
The Sports division occupies a leading position in its space in the retail sector, and is well represented in shopping centres, CBDs, high streets and rural towns throughout southern Africa where it has built up a high reputation with the sporting fraternities and other interest groups making up its target markets. It is recognised by leading international suppliers of sportswear and sports equipment as a key retail distribution channel in South Africa and also supports a number of local manufacturers through its in-house brands.
* at 31 March 2011